About Us
Crafting Digital Connections That Drive Growth
Eleven Int Service Private Limited is an India based digital publishing and media-investment company. We own, operate, and support authoritative brands across entertainment, news, royals, human-interest, space-tech verticals, and more. Powered by proprietary technology and a globally distributed creative team, we turn niche editorial ideas into sustainable businesses.
WHO WE ARE?
The company was founded in 2015 by brothers Anay and Nirnay Chowdhary with a simple but powerful idea, to create digital media that resonates with people on a human level. What began as viral Facebook app that reached over 4 billions played quizzes, soon evolved into an ecosystem of innovative media products.
The journey started with Quizzes, capturing global attention through interactive content. This led to the launch of Influencer platform, connecting creators with audiences, and later the creation of PubNinja, our content solutions studio and CMS that helps publishers worldwide scale quality content quickly and efficiently. Building on this foundation, the company expanded into multiple news brands such as MEAWW News, The Royal observer, McGill media and others.
Beyond media, the founders are also deeply invested in global industrial growth, operating multiple integrated steel factories with a capacity of over 1 million tonnes annually (spanning sponge iron, billets, slabs, TMT bars, and ferro alloys) and generating 85 MW of power per hour. This dual expertise in both media and manufacturing—gives Eleven Int Service a unique perspective on building businesses that are scalable, sustainable, and impactful.
Anay and Nirnay are also active members of global entrepreneur communities such as Entrepreneurs’ Organization (EO) and Young Presidents’ Organization (YPO), reflecting their belief in shared learning, leadership, and continuous growth.
Today, what started as a family business is now a global media network powered by a team of 100+ people across India, the U.S., and the U.K. all driven by the same founding vision: to create digital brands that inform, entertain, and inspire audiences worldwide.
Eleven Int Service Pvt Ltd. also owns Scale Content Inc., a wholly owned subsidiary based in the United States. Scale acts as our servicing company, managing U.S. operations, building advertiser relationships, and supporting our global network of brands with a dedicated team.
Our Team
Crafting Digital Success
with Passion & Expertise
Our team is a collective of editors, producers, strategists, and technologists committed to delivering digital excellence. From newsroom veterans to video innovators, every member contributes unique expertise, united by a shared passion for growth and for building meaningful connections with audiences across the globe.
Our growth story, told through numbers that reflect our dedication, creativity, and impact.
10+
Publisher Brands
2B+
Lifetime Website Views
150M+
Monthly Video Views
30M+
Social Media Followers
